Some careful PPS Network TV users has found that each time you open the client will be reminded to register or login, the login and click enter, it will easily jump to the PPS-VIP Member page, the page to promote the VIP membership privileges and the main function, together with details of opening and membership fees: Silver Member 10 yuan / month free advertising, Gold Member 20 yuan / month free ad and upload the default choice for six months from the payment. I carefully study found that members of its exclusive promotional "free advertising" means to "not waste a second time for the annoying ads, launched PPS-VIP members are enjoying the privilege of skipping video ads" as a selling point. This desire is certainly good, but also will lead to the industry of a doubt - who is willing to foot the bill?
As we all know, the current domestic video sites, either potatoes, Youku like video sharing, or PPS, PPLive like P2P, are currently free, which not only has the video industry's consistent practice is the emerging Chinese Internet start at the beginning of a great enterprise "features." From the user level, through the network for free to watch online video content anytime, anywhere, no doubt attracted their attention from traditional media to attract over a major reason, which is favored by the new media advertisers the most direct incentives .
The current structure of the Internet business is basically built around the ad's. Free patterns web site is doomed to advertisers as the first center, not end users. The ad has a "clustering" feature, advertisers generally value the most popular, best portal, while the other wants from Fengeng site, you must have a lot of hits and users. Network video media from the brand currently has relied on advertiser's point of view, the main screen buffer and commercials undoubtedly be the most valued of the launch of its position, if the network screen video playback software, the "annoying advertising," then why do advertisers We should continue to foot the bill? online video media, how to brand advertisers to provide authentic and have put the value of the ad click rate?
Of course, to the reality of survival or profit targets, under the concept of free web advertising model is only applicable to a large minority of users, click on high-level portal site, not to feed the entire Internet industry. Find other activities, monthly fee the first to. But at this stage, the Chinese Internet companies hundreds of millions of Internet users can not really provide very personalized, high quality innovative services, video web portal is not yet equipped to contend with the size of the audience, advocating charging culture, it really will speed up the video site the profitability of the process it? PPS fees, the goal is to realize a fast profit, or due to pre-bandwidth, high cost of a novelty factor of copyright?
Foundation of China's Internet culture inherent charge, but life is not without charging the soil. In fact, the original Internet bubble into the plight of the time out to help the plight of the main website is not online advertising, but the seemingly humble SMS value-added service charges. Facts have proved that Internet users pay to get rich is not "mission impossible." The point is that Internet companies can provide value for money, no substitute for high viscosity service, if not to provide innovative, "killer" application, the face of China has accumulated rich Internet free culture in the early development of the industry, If users and advertisers are reluctant to foot the bill, it is difficult to imagine, PPS will be a fraction of charging the odds.
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